What should be done if an individual is experiencing severe bleeding?

When someone is experiencing severe bleeding, the most effective immediate response is to apply direct pressure and elevate the area if possible. This method is crucial as it helps to control the bleeding by reducing blood flow to the injury site. Direct pressure works by physically compressing the blood vessels, which can significantly slow or stop the bleeding. Elevating the affected area utilizes gravity to reduce blood flow, further supporting the body’s natural ability to clot and minimize blood loss.

Applying a cold pack, while helpful in certain situations for reducing swelling or pain, is not effective in controlling severe bleeding and should not be the primary action taken. Simply applying a bandage without pressure isn’t sufficient because it will likely not stop the bleeding, and waiting for help without taking action leaves the individual at risk of significant blood loss. Using a tourniquet can be an appropriate response for severe cases where direct pressure fails, but it must be applied correctly and with care, including proper placement and consideration of timing. Hence, the choice to apply direct pressure and elevate the area stands out as the most crucial and effective immediate response to severe bleeding in a wilderness or remote setting.